Celebrity Security at Promotional Events

When it comes to celebrity security for celebrity signings, you will require a protection detail that carries the following qualities;

• Sharpness
• Awareness
• Crowd Management Control
• Politeness
• Professionalism
• Courteousness

The protection detail looking after you or your artists overall safety and security must be a well-balanced detail.

• Crowd controllers
• Queue Spotters for potential troublemakers
• Close protection operatives for the celebrity safe zone
• Team leader – Controller

The close protection detail should be placed in a triangular formation around the celebrity once they’re seated. One operative either side of the celebrity and one in front of the table, the operative who has the forefront role of the table position have a very important role.

They set the signing pace; they have to keep an eye on each individual approaching the celebrity, hand and eye potential threat recognition. At the same time they keep an eye on the operative that has the responsibility of queue spotter, for notice of any individually not fitting a real fan. If anyone makes a move for the celebrity they should be placed in a position to deflect, grab and move the individual out of the way. (Please note the task of this operative is to remove / eliminate the threat, other operatives have the responsibility to move the celebrity)

The media event organisers must let the protection detail have the last say on all aspects of the signing, when this doesn’t happen and the celebrity safety and security is over ruled, the risk level will escalate.

CRMS International has supplied protection at signings to a plethora of varied celebrities over the years, including the following;

• Sports personalities
• Authors
• Professional Wrestlers
• Pop & Rock stars
• TV & Movie Stars

To date CRMS International has never had an incident at any of our signings and we can put this down to one saying, ‘If it can happen, it will happen’. With this in mind we are always prepared.

Not only are we sharp when it comes to fulfilling our duties, we blend in politeness and respect to the public attending the event, a key component when you want a smooth running media event.